Kuusoogai Zakkaten, which translates to "The Fantasy Street General Store" was founded in Tokyo in 2016 by sisters Noriko and Yuki Nishimura with a mission to design fantasy goods for adults. Working as a creative duo—with Yuki as the visionary designer and Noriko as the illustrating artist—they craft imaginative stationery and accessories centered around a retro, fairytale-like city.